Full digital marketing strategy, content management, and paid advertising for a thermal resort complex in Papallacta.
Our client, a company legally established in 2015, faced the challenge of positioning their brand and creating content that reflects their essence: relaxation, adventure, family.
The main goal was to connect with new audiences through a fresh image and experiential content to establish themselves as the leading thermal resort complex in Papallacta, Ecuador.
Results obtained on the reach of the campaign.
Amplification of the institutional message through dynamic content targeting tourist and family audiences.
Increased active participation from followers on posts related to events and experiences at the resort.
Improved digital positioning as a local tourism reference through consistent and coherent communication.
A selection of the most impactful visual work from the campaign.
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