ABOUT US

Meet the story, values, and team behind Huna Estudios.

BEHIND THE SCENES

How Huna Estudios was born and what drives us every day.

Huna Estudios team collaborating on integrated marketing strategy

Our Mission

Huna Estudios was founded in Quito in 2021, when a multidisciplinary team noticed something clear: companies aren't looking for vendors — they're looking for partners who truly understand their story from the inside. With that mindset, we rethought the traditional agency model: we work close to our clients, as if we were on the same set. We bring a communications-driven perspective with nods to production, scripting, editing, and storytelling, always focused on crafting narratives that connect across digital platforms.

Our Commitment

We constantly stay up to date so our decisions are always aligned with the latest trends in marketing and digital communications. We prioritize clarity and transparency throughout the process, rigor in execution, and ongoing support. We make sure every deliverable has both strategic and narrative intent.

CORE PRINCIPLES

The principles that guide our work and our relationship with every client.

01
Communication
Strategy Dialogue
Your voice, your tone — every brand is unique. We're dedicated to conveying exactly who you are to your audience.
02
Integration
Alliance Team
We work with you, fully aligned with your goals and contributing as a true extension of your team.
03
Commitment
Results Dedication
Your goals are our goals. We show up, stay involved, and keep our focus locked on results.
04
Evolution
Measurement Optimization
We're always improving. We test, measure, optimize, and raise the bar on every process — with intention.

HOW WE WORK

How we get to creating the best content for our clients.

01
Integration
Step 1
We align with your team, learning what you do — we can serve your business goals from day one.
02
Co-Creation
Step 2
We design strategies alongside your team, combining ideas, creativity, and vision to find solutions.
03
Execution
Step 3
We communicate who you are with precision — a digital strategy that actually resonates with your audience.
04
Optimization
Step 4
We never stop improving. We refine strategies and optimize results to keep your brand growing over time.

OUR TEAM

The people behind your projects.

Cristian Alarcón - CEO Huna Estudios
Cristian Alarcón
CEO & Co-Founder

Leads the vision and overall growth of the agency. Drives innovation and ensures excellence across every project.

Samuel Castellano - CCO Huna Estudios
Samuel Castellano
CCO & Co-Founder

Builds and strengthens client relationships. Ensures clear communication, strategic alignment, and true collaborative work.

Kathy Paucar - Social Media Manager Huna Estudios
Kathy Paucar
Social Media Manager

Content strategist and paid media specialist. Maximizes reach and ROI through campaigns built around qualified leads.

Néstor Alarcón - CMO Huna Estudios
Néstor Alarcón
CMO

Maps the creative strategy for your brand. Coordinates strategic consistency to keep every effort aligned with your goals.

READY TO WORK
WITH US?

Turn your vision into results with a team that becomes part of your company.

Contact Us